Midwest Reps Mission Statement

MRA is a not-for-profit organization of sales representatives who sell products of the outdoor and snow businesses. Our purpose is to support members and the retailers who sell their products, provide venues in which members can conduct business in a profitable and efficient manner, and promote their love and passion for the outdoors in the Midwest.

2022 Show Schedule

We have received numerous calls regarding how the MRA is going to deal with the Covid situation for the January Lansing show and other upcoming events.  We understand your concerns and want to approach the show protocols in the best way possible.  We are monitoring all of the State and City organizations that are providing current guidelines for indoor events.  We understnad that things can change at a moments notice and we will make certain to communitcate any changes and how they might effect our show.  As always, we strongly recommend that everyone wear a mask and maintains social distancing throught the event.  We appreciate your cooperation and concerns and we will provide updates as there is any relevant information.

 Important Note To Dealers!  If you have not attended a MRA event in over a year your "Membership" may have been deleted.  Please complete a new "MEMBERSHIP APPLICATION" (tab at top of this page) with your current shop and contact information.  There is no annual fee for Retail Shops to join MRA.  Upon approval you will be able to register for events.  Thank you in advance for helping me keep your shop and buyer information up to date!    Bonnie



February 14-15, 2022  Boyne Mountain On Hill Demo
                       MUST PREREGISTER NO LATER THAN FEB. 8 - NO ON-SITE REGISTRATIONS
                                      Boyne Mountain Resort, Boyne Falls, Michigan

February 17, 2022   Snow Trails On Hill Demo
                       MUST PREREGISTER NO LATER THAN FEB. 8 - NO ON-SITE REGISTRATIONS
                                  Snow Trails Resort, Mansfield, Ohio

June 21-23, 2022  Lansing June Market
                               Lansing Center, Lansing, Michigan

December 5-7, 2022  Lansing December Market
                                    Lansing Center, Lansing, Michigan

*Show dates, times and locations subject to change